The Screenvision research group acquires the best systems and data, via leading marketing research vendors, to execute a consistently high level of actionable, unique positioning for Cinema Advertising for the local, regional and national marketplace.
Below are some of our key resources/capabilities:
- Analytics and measurement of the moviegoing audience (via The Nielsen Company and Reach & Frequency)
- In-theatre primary research for clients and Screenvision preshow (via Lieberman research)
- Mapping capabilities (via Pitney Bowes MapInfo)
- Analysis of syndicated research studies and databases
Cinema Advertising Counsel (CAC) Research Studies
2011: Moviegoer Insights Presentation:
The CAC study demonstrates to advertisers that Cinema advertising compares favorably versus other major media on key demographic and psychographic metrics.
2010: Reallocation/Emotional Attachment Study:
This study used key research resources (Nielsen Fusion data and NewMediaMetrics) to demonstrate how advertisers can quantify the impact with Cinema through reach and emotional attachment data.
2008 IMMI Study:
This IMMI study demonstrated the impact of Cinema on ROI through innovative cell phone technology.
2007 Arbitron Advertising Study:
This Arbitron Cinema Advertising Study focuses on the moviegoers’ relationship with Cinema advertising and evaluates its ability to influence young and affluent consumers.