Cinema Facts

Why Cinema?

Moviegoing is the number one leisure activity in the U.S., attracting millions of young, affluent consumers in a unique, distraction-free environment.

Industry Trends

• 70% of all Americans go to the movies at least once every year 
  (NRG, American Moviegoing 2012)
• 2011 saw the record for the highest grossing April, May, July and September of all time (boxofficemojo.com)
• 2012′s Marvel’s The Avengers had the highest-grossing opening weekend ever ($207.4 Million) (boxofficemojo.com)

Cinema Fast Facts

• Adults ages 21 or older are almost 2x more likely to go to the movies than to bars/nightclubs once a month or more (2012 MRI Doublebase Study)
• More people went to the movies in 2010 than attended Theme Parks and Sporting Events combined (2011 MPAA Study)
• It would take nearly 9,500 filled to capacity Yankee Stadiums to equal the number of yearly Screenvision admissions (2012 SV Internal Data)
• In less than two weeks, Screenvision theatres have the same number of attendees as the entire 2011 NFL season (NFL Attendance- 17 Million) (SV 2012 Internal Data)

Captivating audience

• Moviegoers represent a younger, more diverse, and more affluent audience
  • While TV gets most of its viewing Mon-Thu, 68% of Cinema’s audiences are on the weekends, a perfect complement to TV (Nielsen Media Research 2012: Interview Questions and Galaxy Explorer)
  • Similarly, Cinema’s most popular time of year is during the summer months (May-Sep), when TV viewership is at a low (Nielsen Media Research 2012: Cinema Audience Report and Galaxy Explorer)
  • Screenvision has a higher concentration of A18-49 (51%) than primetime broadcast TV (average 36.5% across the five major broadcast networks) (Nielsen Media Research 2012: Cinema Audience Report and Galaxy Explorer)
  • Screenvision’s median age of moviegoers is lower than all the major broadcast networks and many cable networks as well – Screenvision’s median age is 30.5, compared to the five major broadcast networks, at 55.2 (Nielsen Media Research 2012: Cinema Audience Report and Galaxy Explorer)
  • The average HH Income of moviegoers is $82,800, which is +14% higher than the average US person (2012 MRI Doublebase Study)
  • 84% of all Hispanics and 70% of all African Americans go to the movies (NRG, American Moviegoing 2012)
• Moviegoers are out and about
  • 55% go to eat before/after the movies 
    (Nielsen Interview Questions, 2012)
  • 22% go shopping before/after the movies 
    (Nielsen Interview Questions, 2012)