Screenvision Direct - Behind the Scenes - April 2009
In This IssueSizzling Lineup at the MoviesBox Office BuzzA Word From One of Our Customers
Brand Reinforcement That WorksTop Picks 2009Free AdvertisingWin Movie TicketsContact Us
A Sizzling Summer Lineup at the Movies. X-Men Origins: Wolverine; Start Trek; Angels & Demons; Terminator Salvation; Land of the Lost; Year One; Taking of Pelham 123; Transforms: Revenge of the Fallen; Harry Potter and the Half-Blood Prince; Did you know? Americans love the movies! On average, moviegoers attend 1.8 movies a month.
Box office Buzz: Your cinema campaign is now reaching more consumers! 2009 box office numbers show solid increases year-to-year, up from 11.9% from 2009 with over 364 million tickets sold year-to-date. Source: BoxOfficeMojo, 4.06.09
Promotions: Brand Reinforcement That Works
Screenvision Direct gives you the opportunity to be a part of the total movie experience with in-lobby promotions. Combining lobby promotions with spots and/or on-screen ads generate stronger business awareness. A broad range of options for your business can greet the moviegoer as they arrive, and remind them of your on-screen ad as they leave.

Your Screenvision Direct sales rep can show you how to use banners, counter cards, standees, demonstrations and vehicle displays to complement your on-screen campaign. Take advantage of these in-lobby opportunities which have limited availability.
Did you know? When compared to popular media advertising categories, audiences are 34% more likely to pay attention to advertisements in cinema.
Get two weeks of free advertising for your business when you refer a friend! For our valued customers: Screenvision Direct offers you two weeks of complimentary advertising at a theatre of your choice when a friend you refer places an advertising campaign.
Win Movie Tickets: Click Here for a chance to win movie tickets!
Contact Us: To advertise at a theater new year, call 1-800-724-MOVIE or visit www.screenvision.com. Thank you for your business and working with Screenvision Direct. See you at the movies!
A Word from One of Our Customers: Blade Chevrolet
"We had previously used cinema as well as out of market print ads for our Skagit County location. In interest of budget we cut back on cinema as well as these other advertising vehicles. Subsequently we saw our sales drop. We went back to what we had been doing (cinema and print) and have seen an increase in sales.

It is hard to quantify the exact ROI of cinema, other than to say we believe it to be an important awareness builder in the local community, consistently branding Blade Chevrolet with new community members as well as long time residents. Visibility drives awareness which in turn drives traffic."

Jon Kowalczyk
Blade Chevrolet

Top Picks for 2009: X-Men Origins: Wolverine, May 1; Star Trek, May 8; Angels & Demons, May 15; Land of the Lost, June 5; Transformers: Revenge of the Fallen, June 26; Ice Age: Dawn of the Dinosaurs, July 1; Public Enemies, July 1; Harry Potter and the Half-Blood Prince, July 17; G.I. Joe: The Rise of Cobra, August 7; Shutter Island, October 2
 

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