Screenvision: Behind the Scenes, September 2008
In This Issue...Incredible Fall Movie LineupBrand Reinforcement That WorksBox office Buzz
A Word From Our CustomersTop Pick 2008Free AdvertisingWin Movie TicketsContact Us
Incredible Fall Movie Lineup Shows Oscar Potential: Now that the summer is coming to an end, it’s time to get ready for an exciting fall filled with numerous blockbusters. The beginning of fall movie season also means that Oscar season has begun, so several Oscar contenders will be crammed into the next few months. September brings several comedies to the big screen. One to look for is BURN AFTER READING, starring Brad Pitt as a personal trainer who stumbles upon the memoirs of a former CIA agent. George Clooney and Tilda Swinton also star in this spy-game comedy.
A Word From One of Our Customers
Promotions: Brand Reinforcement That Works
Screenvision Direct gives you the opportunity to be a part of the total movie experience with in-lobby promotions. Combining lobby promotions with spots and/or on-screen ads generate stronger business awareness.

A broad range of options for your business can greet the moviegoer as they arrive, and remind them of your on-screen ad as they leave. Your Screenvision Direct sales rep can show you how to use banners, counter cards, standees, demonstrations and vehicle displays to complement your on-screen campaign. Take advantage of these in-lobby opportunities which have limited availability.
Did you know? Among moviegoers, the average individual attends the movies around two times a month.
Box Office Buzz
THE DARK KNIGHT just became the second movie in Hollywood history to top $500 million at the domestic box office, raising its total to $502.4 million.
Source: Hollywood Reporter 9.2.08
Win Movie Tickets: Click Here for a chance to win movie tickets!
Contact Us: To advertise at a theater new year, call 1-800-724-MOVIE or visit www.screenvision.com. Thank you for your business and working with Screenvision Direct. See you at the movies!
"We have experienced a noticeable difference in sales at two of our restaurants recently - one of which we formerly advertised with Screenvision, and one of which we currently advertise. Since pulling the advertisement from the movie theater near our restaurant in Horn Lake, MS, we have seen sales fall off from where they were this time last year. Conversely, since we started advertising in the theater near our Collierville, TN store, we have seen sales increase. I hope we are able to begin advertising again soon, near our Horn Lake store.

This result has confirmed our belief that movie theater advertising is an effective marketing tool - especially for restaurants because so many people combine movies and dinner in their 'going out' plans."

David Lindsey
Sekisui Inc.

Top Picks for 2008: Put your brand on the big screen and be part of this fall's star power at the box office. Check out our top picks for the remainder of 2008!
 

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