"We had previously used cinema as well as out of market print ads for our Skagit County location. In interest of budget we cut back on cinema as well as these other advertising vehicles. Subsequently we saw our sales drop. We went back to what we had been doing (cinema and print) and have seen an increase in sales."

It is hard to quantify the exact ROI of cinema, other than to say we believe it to be an important awareness builder in the local community, consistently branding Blade Chevrolet with new community members as well as long time residents. Visibility drives awareness which in turn drives traffic.”

Jon Kowalczyk
Blade Chevrolet

Screenvision Direct gives you the opportunity to be a part of the total movie experience with in-lobby promotions. Combining lobby promotions with spots and/or on-screen ads generate stronger business awareness. A broad range of options for your business can greet the moviegoer as they arrive, and remind them of your on-screen ad as they leave.

Your Screenvision Direct sales rep can show you how to use banners, counter cards, standees, demonstrations and vehicle displays to complement your on-screen campaign. Take advantage of these in-lobby opportunities which have limited availability.

Disney's HANNAH MONTANA AND MILEY CYRUS: BEST OF BOTH WORLDS CONCERT TOUR $31.1 million opening was the best ever for Super Bowl weekend, outpacing 2006's $21.6 million performance by Sony's WHEN A STRANGER CALLS.

The 2008 box office is currently 19% higher than 2007, with a total of $965.8 million versus $812.8 million a year ago.

Source: Box Office Mojo (2.4.08)