Screenvision Direct Behind The Scenes October 2007

Screenvision Direct Behind The Scenes October 2007

In This Issue...

MOVIES...YOUR TICKET TO SUCCESS

Complement your on-screen advertising campaign and extend your business message with in-lobby promotions. Receive a 15% discount on your in-lobby element when you call today. *

Screenvision Direct provides exclusive program specials and an assortment of promotional elements to help build your business. Raise awareness and increase the value of your on-screen campaign for maximum impact.

The Screenvision Holiday preshow special, an annual favorite, is designed to bring cheer and good-tidings to moviegoers everywhere. Festive music, holiday trivia and a sketch comedy creates a warm and humorous preshow experience that gets moviegoers in the holiday spirit. Here are some creative ideas to extend your business message with engaged moviegoers before, during and after the show:**

  • Holiday Cheer — direct moviegoers to your local business to enter a Holiday or New Year's sweepstakes via counter card.
  • Gift Ideas — treat moviegoers to an assortment of ideal holiday gifts via lobby demonstrations and counter cards.
  • New Year/New You — ring in the New Year while offering moviegoers a 5 minute makeover and/or massage; lifestyle tips; heart rate/blood pressure checks and more!

The Screenvision On The Red Carpet preshow special honors today's biggest, brightest and fashionable celebrities during the height of the award season. Coverage includes exclusive footage surrounding such events as the Academy Awards® and the Golden Globes®. Here are some additional ideas to extend your business message with engaged moviegoers before,during and after the show:**

  • And the Award Goes to...? — create buzz for your business by hosting an awards contest or sweepstakes. Drive traffic to your store for participation during a busy movie-going season.
  • Shine Like a Star — treat moviegoers to a variety of Red Carpet-worthy tips for makeup, hair, clothes and accessories with an in-lobby demo!
  • Awards Season Celebration — invite moviegoers to celebrate with family and friends at your local restaurant. Introduce Red Carpet menu specials for the celebration.

Reach consumers in your community at the right time. Not only is 4th quarter a launching pad for holiday films and Oscar-worthy features, but it is also the biggest consumer spending time period. In fact, 4th quarter 2006 consumer spending was $983 billion! There's still time to have your business message reach all moviegoers this quarter. Make sure your ad is on the big screen when big spenders are ready to buy! Contact your local Screenvision Direct sales rep today! 1-800-724-MOVIE

Source: 2007 US Department of Commerce; Spending by quarter from 2006

*Receive 15% off one In-Lobby element of your choice when you add to your on-screen campaign purchased by November 2, 2007. Minimum on-screen buy must be $2500. Production charges are applicable. ** Client responsible for development/fulfillment; rates and availability vary.

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A Word From Our Customers

"Since advertising with Screenvision Direct, my business has grown 16%. The production department did an amazing job putting together my ad as they understood who my customer was and what I wanted the ad to say. Advertising with Screenvision has been an outstanding experience."

Tamara Miller
Let's Face It
Midlothian, Virginia

"Production was great and we were very happy how things turned out. People have seen us at the theatre and commented how professional the ads looked. Overall, it has been great working with Screenvision and the commitment of the company."

Dan Hansen
Repcolite Paints
Holland, Michigan

Did You Know?

Source: Box Office Mojo

BRAND REINFORCEMENT THAT WORKS

Screenvision Direct gives you the opportunity to be a part of the total movie experience with in-lobby promotions. A broad range of options for your business can greet the moviegoer as they arrive, and remind them of your on-screen ad as they leave.

  • 80% of moviegoers looked at posters in the lobby on their most recent trip to the movies.

Your Screenvision Direct sales rep can show you how to use banners, counter cards, standees, demonstrations and vehicle displays to complement your on-screen campaign. Take advantage of these in-lobby opportunities which have limited availability.

Source: Arbitron Cinema Advertising Study 2007

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Great Films You Don't Want To Miss

The magic of the movies will be aglow at your neighborhood theatre this holiday season. Stars like Will Smith, Johnny Depp and Nicole Kidman return to the big screen. Be a part of this season's star power at the box office and have your business shine. Enjoy the following list of our picks!

We Own The Night

Release date: October 19

Cast: Joaquin Phoenix, Mark Wahlberg, Eva Mendes

An emerging New York club manager becomes a target for the city's most dangerous criminals, and tries to protect his father and brother from Russian mafia hit men.

Rendition

Release date: October 19

Cast: Reese Witherspoon, Jake Gyllenhaal, Peter Sarsgaard

A CIA analyst begins to question his assignment after witnessing the interrogation of a suspected suicide bomber by the Egyptian secret police.

Things We Lost in the Fire

Release date: October 19

Cast: Halle Berry, Benicio Del Toro, David Duchovny

A woman's husband dies suddenly, and she invites her husband's troubled best friend to come live with her and her two children. As the friend starts turning his life around, he helps the fractured family confront their loss.

American Gangster

Release date: November 2

Cast: Denzel Washington, Russel Crowe, Josh Brolin

A drug lord smuggles heroin from Asia's Golden Triangle to the US by hiding the stash inside the coffins of American soldiers returning from Vietnam.

Fred Claus

Release date: November 9

Cast: Vince Vaughn, Paul Giamatti, Kevin Spacey

Santa's bitter and deadbeat older brother is forced to move to the North Pole and gets a chance to redeem himself after screwing everything up.

Margot at the Wedding

Release date: November 16

Cast: Nicole Kidman, Jack Black, Jason Leigh

A woman tries to stop her sister from marrying a lovable loser in this story of coming to terms with oneself and one's family.

This Christmas

Release date: November 23

Cast: Mekhi Phifer, Regina King, Loretta Devine

The Whitfield family come together to celebrate their first Christmas in four years.

I am Legend

Release date: December 14

Cast: Will Smith, Alice Braga, Thomas J. Pilutik

In a post-apocalyptic Los Angeles, one lone man fights to survive against blood-thirsty vampires.

Sweeney Todd

Release date: December 21

Cast: Johnny Depp, Helena Bonham Carter, Sacha Baron Cohen

Based on the hit Broadway show, Benjamin Barker sets up a barber shop in London and exacts revenge after being unjustly imprisoned.

We Own The Night
Rendition
American Gangster
Fred Claus
I Am Legend

Get two weeks of FREE advertising for your business when you refer a friend!

For our valued customers:

Screenvision Direct offers you two weeks of complimentary advertising at a theatre of your choice when a friend you refer places an advertising campaign.*

Call your Local Screenvision Direct Media Representative for further details.

1-800-724-MOVIE.

*Inventory permitting, two weeks to run as double frequency or an extension at theatre of recipient's choice. May not be used as a credit for campaign. Complimentary is preemptable and non-transferable. Production charges may be applicable.

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call 1-800-724-MOVIE
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Thank You for your business and working with Screenvision Direct.
See you at the movies!