In This Issue...

LOOKING AHEAD:
A BLOCKBUSTER NEW YEAR

Some of the most exciting motion pictures are scheduled to be released in 2007. The stellar line-up begins with Spider-Man 3 starring Tobey Maguire, Kirsten Dunst and Topher Grace. While Spider-Man must battle the Green Goblin 2, Sandman and Venom, a specimen from the moon gives Spider-Man new powers and a black suit.

Shrek The Third and The Simpsons are two fun-filled animated comedies set to release. On May 18, when King Harold falls ill, Shrek (Mike Myers) is looked at as the heir to the land of Far, Far Away. He recruits his friends Donkey and Puss to install the rebellious Artie (Justin Timberlake) as the new king. Princess Fiona (Cameron Diaz), however, rallies a band of royal girlfriends to fend off a coup d'etat by the jilted Prince Charming (Rupert Everett).

Harry Potter sequels have been setting fans ablaze over the past few years. In Harry Potter: Order of the Phoenix, Harry Potter played by Daniel Radcliffe, is targeted by the wizard authorities after their warning of Lord Voldemort's return is ignored. Authoritarian bureaucrat seizes power at Hogwarts.

Look for other highly-anticipated films set to release in 2007. The mix of a creative environment coupled with the power of Hollywood gives strength to your advertisement. Screenvision Direct's environment is a positive atmosphere to run your ad.

Moviegoers are attending the theatre with others, providing "water-cooler" talk about the movies and most importantly the ads. 92% of people go to the movies with someone else. Moviegoers are receptive toward local slide advertising and content. In fact, 70% of moviegoers pay attention to the local ads. On a 40-foot screen, your ad generates high recall, impact and is seen by an attentive audience.

With all the great films scheduled to be released, get ready for a blockbuster New Year at your local cinema. Screenvision Direct is an ideal way to showcase your business. Contact your screenvision Direct media representative to find out how you can connect with moviegoers.

OSCAR BUZZ BEGINS...

Oscar season is approaching fast. The blockbuster performances in 2006 such as "The Devil Wears Prada" and "The Queen" are expected to garner sure-fire Oscar nods, along with Martin Scorsese's, "The Departed," which has shown tremendous box office potential, surpassing the 100 million dollar mark. As you know, box office prowess is an important (although not deal-breaking) criteria when it comes to best picture consideration. This could be Scorsese's year! According to the San Francisco Chronicle, "Little Miss Sunshine," is both heartbreaking and heartwarming. Audiences have embraced it to the tune of $60 million, and even hardened Academy voters can't be immune to its considerable charm. It is this year's "Lost in Translation" and "Sideways."

According to Variety.com, it is known the fourth quarter (close to the Academy Awards) is statistically the best time to release a film, but contenders can bow at virtually any time of year. Some of the top contenders that were released in December include "Dreamgirls" starring Jamie Foxx and Eddie Murphy, the post World War II tale, "The Good German," starring George Clooney and Cate Blanchett and "The Pursuit of Happyness," starring Will Smith and his son Jaden Smith. Four of the last five Oscar winners which included "Million Dollar Baby," "The Lord of the Rings: The Return of the King," "Chicago" and "A Beautiful Mind" arrived in December while the champion, "Crash," was released in May.

The 79th Annual Academy Awards which is scheduled to be broadcasted live from the Kodak Theatre in Hollywood on February 25, 2007, will be hosted by comedian and talk show host Ellen DeGeneres. To refresh your memory, Ellen, an Emmy winner herself, hosted the 2005 Emmy Awards and did a phenomenal job. There's no doubt DeGeneres will bring humor and energy to this year's award show.

It will be extremely interesting to see what unfolds at the awards show this year. As we all know anything can happen. Happy Oscar hunting!

A Word From Our Customers

"I just wanted to let you know how pleased I am with my advertising at the Rave Movie Theatre in Daphne. We have people comment all the time about seeing us at the movies. It has been a tremendous marketing tool for our business. Advertising at the Rave has truly helped me grow my business and attract new customers."

Andy Malone
Malone Insurance Agency

"I first used the theatre advertising when Commonwealth opened 5 years ago. It was a huge hit! We had people from miles away say they had seen us at the movies. That public awareness lasted long after my contract had expired which was a nice bonus. I was especially curious to see how the same advertising would do 5 years later... it's been awesome!"

Cindy Shumaker
State Farm Insurance

"The short time I have been on screen I have experienced an increase in call flow due to cinema advertising. Screenvision has been easy to work with and we look forward to the future working along side Screenvision.

Monty Moore
Farmers Insurance

Great Films You Don't Want to Miss

It's time to start planning for an exciting new year filled with high-quality films that are sure to be big box office draws. Millions of consumers will continue to flock to theatres in 2007, and with access to a geographically targeted audience, Screenvision Direct is positioned to grow your business. Enjoy the following list of our favorites!

The Hitcher Release date: January 19 Cast: Sean Bean, Sophia Bush, Neal McDonough A collegiate couples' spring break turns into a nightmare when they pick up a deranged hitchhiker on the way. Epic Movie Release date: January 26 Cast: Kal Penn, Adam Campbell, Jennifer Coolidge Popular films of all genres are satired. Catch and Release Release date: January 26 Cast: Jennifer Garner, Juliette Lewis, Timothy Olyphant While struggling to accept the death of her husband and the secrets he kept, a woman attempts to rebuild her life along the way. Smokin' Aces Release date: January 26 Cast: Ben Affleck, Ray Liotta, Jeremy Piven When a Las Vegas performer-turned-snitch decides to testify against the mob, it seems that a whole lot of people would like to make sure he's no longer breathing. The Messengers Release date: February 2 Cast: Dylan McDermott, John Corbett, Penelope Ann Miller A family is torn apart by suspicion, mayhem and murder, as an ominous darkness invades their farm in North Dakota. Because I Said So Release date: February 2 Cast: Diane Keaton, Mandy Moore, Tom Everett Scott To avoid having her daughter from following in her own footsteps, a pushy mother tries to fix her up with the right man. Norbit Release date: February 9 Cast: Eddie Murphy, Thandie Newton, Cuba Gooding Jr. A mild-mannered man who is engaged to a monstrous woman, falls for someone else and tries to find a way to be with her. Young Hannibal Release date: February 9 Cast: Gaspard Ulliel, Li Gong, Ingebora Dapkunaite This tells the story of teenage Hannibal and Mishca Lecter after their parents are killed in World War II. Music and Lyrics Release date: February 16 Cast: Drew Barrymore, Hugh Grant, Brad Garrett A quirky, young female writer hits it off with a lyrically challenged, washed up singer.