FEBRUARY 2007

In This Issue...


"AND THE AWARD GOES TO..."
Awards Contest

A SNEAK PEEK AT THE 2007 BOX OFFICE

A WORD FROM OUR CUSTOMERS
Our clients tell you about their experience advertising with Screenvision Direct

DID YOU KNOW?

NETWORK NEWS

GREAT FILMS YOU DON'T WANT TO MISS

"AND THE AWARD GOES TO..." CONTEST

Who will take home the gold this year? Do you think you know? Put your cinema know-how to the test. Click on the link below and send us your predictions for Best Actress, Best Actor and Best Film. You could win 3 months at the movies free. Three winners will be selected from all correct entries received. Rules and regulations apply.

Here Are The Nominees
Best Actress in a leading role

Penelope Cruz - Volver
Judi Dench - Notes on a Scandal
Helen Mirren - The Queen
Meryl Streep - The Devil Wears Prada
Kate Winslet - Little Children

Best Actor in a leading role
Leonardo Dicaprio - Blood Diamond
Ryan Gosling - Half Nelson
Peter O'Toole - Venus
Will Smith - The Pursuit of Happyness
Forrest Whitaker - The Last King of Scotland

Best Motion Picture of the year
Babel
The Departed
Letters from Iwo Jima
Little Miss Sunshine
The Queen

The race for the best picture Oscar remains open. Will it be the sprawling global drama "Babel," which placed second with seven nominations, or the mob epic "The Departed?" Could the palace tale "The Queen" be crowned best picture, or even "Little Miss Sunshine," a road-trip that became last year's independent-cinema darling?

"Nobody knows anything about these award ceremonies," said Leonardo DiCaprio, a best-actor nominee for the African adventure "Blood Diamond." "And that's the fun everybody has watching the Academy Awards. That's what's exciting." DiCaprrio was responding to his own prospects of winning, but his sentiments are especially true this year for the bigges trophy.

This finally may be the year for "The Departed" filmmaker Martin Scorsese, tied with four other directors for the Oscar-futility record of five nominations and five losses. "The Departed" marks Scorsese's return to the cops-and-mobsters genre he mastered in decades past and is considered his best shot to finally win an Oscar, though a sixth defeat would put him alone in the record book.

On a nominations day filled with surprises, the most unexpected was the downfall of "Dreamgirls," considered a front-runner but which missed out on the fifth best-picture slot to the World War II saga "Letters from Iwo Jima." It was the first time ever that the film with the most nominations failed to earn a best-picture slot. "Dreamgirls" did grab nominations for Eddie Murphy and Jennifer Hudson, the favorites to win the supporting-acting prizes. Lead-performer front-runners Helen Mirren of "The Queen" and Forest Whitaker of "The Last King of Scotland" also were nominated, potentially leaving little drama in the outcome of the four acting categories. Stay tuned folks, in a few weeks we'll see who walks away a winner!

Source: News.yahoo.com (excerpts)

A SNEAK PEEK AT THE 2007 BOX OFFICE

This year's slate of releases could prove to be the most potent line up of blockbusters since 2002, which set the box office record with over 1.6 billion in attendance. Box office revenue could top $10 billion for the first time ever.

The box office will heat up this year, with earnings expected to rise above the 2006 record of $3.73 billion. Charlotte Jones, a Cinema Analyst from Screen Digest says, "We currently think that the full year will see about a 7% increase over 2006." Contributing to such a statement can include: Films such as Spider-man 3, Shrek the Third and Pirates of the Carribean 3, all sure to be major blockbuster hits.

Spider-man 1 was the #8 highest grossing movie of all time and Spidey 2 was #11. Based on the legendary Marvel Comic series, Peter Parker has finally managed to strike a balance between his devotion to M.J. and his duties as a superhero in Spider-man 3. Shrek 2 was the #3 highest grossing movie of all time. In Shrek 3, Shrek and Fiona reluctantly assume her parents' throne as the new king and queen. They need to find the heir to the throne, so that they can return to their swamp. The first "Pirates" was #7 of all time, and "Dead Man's Chest," last years release was #6 of all time. This summer, Will Tuner and Elizabeth Swann join forces with their old nemesis, Captain Barbossa, to rescue Captain Jack Sparrow and Bootstrap Bill Turner and defeat the alliance between Davy Jones, Butler Beckett, and new enemy, Sao Feng.

With millions of moviegoers expected to head to the theatres this spring, getting your message up alongside these blockbusters can play a critical role in your ad campaign. Screenvision Direct works with you to provide advertising slides that run during pre-show entertainment. It is the ideal, affordable way to showcase your business. Contact your local Screenvision media representative to find out how you can connect with moviegoers.

Source: USA Today 12/27/06
            Media Life Magazine 1/3/07
            Movieweb.com

A Word From Our Customers

Cinema advertising has been great business exposure not only for our company, but for our agents as well. Thousands of people go to the movies each week and see our ad up on screen, so it has been a great way to reach people in our local community. We are confident that our simple message being seen so frequently leaves a memorable impression that brings Prudential to mind when those moviegoers are ready to buy or sell their home.

Travis Stone
Prudential

Network News


BIG NEWS: Our network has expanded! Screenvision has acquired Cinema Screen Media, adding 78 theatres/904 screens to our nationwide network. Exhibitor partners include: Harkins Theatres, Marcus Theatres and Classic Cinemas.

Screenvision has also expanded its relationship with Clearview Cinemas, our second largest exhibitor with 52 locations/258 screens in the NY DMA!

Great Films You Don't Want to Miss

Millions of consumers will continue to flock to theatres this year, and with access to a geographically targeted audience, Screenvision Direct is positioned to grow your business. Put your brand on the big screen and be a part of the star power at the box office. Enjoy the following list of must-see picks!

Hannibal Rising aka "Young Hannibal"

Release date: February 9
Cast: Gaspard Ulliel, Li Gong, Ingebora Dapkunaite

This tells the story of teenage Hannibal and Mishca Lecter after their parents are killed in World War II. Norbit

Release date: February 9
Cast: Eddie Murphy, Thandie Newton, Cuba Gooding Jr.

A mild-mannered guy is engaged to a monstrous woman, but when he meets the woman of his dreams he schemes to find a way to be with her. Ghost Rider

Release date: February 16
Cast: Nicolas Cage, Eva Mendes, Sam Elliot

A stunt motorcyclist gives up his soul to become a hellblazing vigilante and fight the son of the devil himself. Breach

Release date: February 16
Cast: Ryan Phillippe, Chris Cooper, Laura Linney

An FBI upstart enters into a power game with his boss, who has been selling American secrets to the Soviet Union for years. Music and Lyrics

Release date: February 16
Cast: Drew Barrymore, Hugh Grant, Brad Garrett

As a washed up pop star, who has never written lyrics in his life, is given a couple days to compose a chart-topping hit, he sparks with an offbeat younger woman with a flair for words. The Number 23

Release date: February 23
Cast: Jim Carrey, Virginia Madsen, Logan Lerman

A man becomes obsessed with a book titled The Number 23 that appears to be based on his life. The book ends with a murder that has yet to happen in real life. Black Snake Moan

Release date: February 23
Cast:Samuel L. Jackson,Christina Ricci,Justin Timberlake

A blues guitarist abandoned by his wife, takes to a wild young woman who is a victim of childhood sexual abuse. The Astronaut Farmer

Release date: February 23
Cast: Billy Bob Thornton, Bruce Willis, Virginia Madsen

An astronaut is forced to leave NASA to save his family farm, but he continues to dream of space travel and looks to build his own rocket, despite the government's threats to stop him. Wild Hogs

Release date: March 2
Cast: John Travolta, Tim Allen, Ray Liotta

A group of suburban biker wannabes hit the open road in search of adventure, but get more than they bargained for when they cross paths with a New Mexico gang. Zodiac

Release date: March 2
Cast: Robert Downey Jr., Jake Gyllenhaal, Mark Ruffalo

A serial killer terrorizes the San Francisco Bay area with a string of seemingly random murders. Premonition

Release date: March 16
Cast: Sandra Bullock, Julian McMahon, Nia Long

A woman is shocked when her husband is killed in a car crash and reappears the next day. She realizes it was a premonition and tries to stop the accident from happening. Reign Over Me

Release date: March 23
Cast: Don Cheadle, Adam Sandler, Liv Tyler

A man who lost his family in the September 11 attack on New York City runs into his old college roommate who is determined to help his ex-roomie recover from his grief.
Thank You for your business and working with Screenvision Direct.
See you at the movies!
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