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Screenvision Fast Facts

  • 84% of all Hispanics and 70% of all African Americans went to the movies in 2012

    Source: NRG, American Moviegoing 2012

  • The average HH Income of moviegoers is $82,800, which is +14% higher than the average US person.

    Source: GfK 2012 MRI Doublebase Study

  • While TV gets most of its viewing Mon-Thu, 68% of Cinema’s audiences are on the weekends, a perfect complement to TV

    Source: Nielsen Media Research FY 2012: Interview Questions and Galaxy Explorer

  • More people went to the movies in 2012 than attended Theme Parks and Sporting Events combined.

    Source: 2012 MPAA Study

  • 22% of moviegoers go shopping before or after the movies.

    Source: Nielsen Interview Questions, Full Year 2012

  • 70% of all Americans go to the movies at least once every year.

    Source: 2012 NRG
    American Moviegoing

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