84% of all Hispanics and 70% of all African Americans went to the movies in 2012
Source: NRG, American Moviegoing 2012
The average HH Income of moviegoers is $82,800, which is +14% higher than the average US person.
Source: GfK 2012 MRI Doublebase Study
While TV gets most of its viewing Mon-Thu, 68% of Cinema’s audiences are on the weekends, a perfect complement to TV
Source: Nielsen Media Research FY 2012: Interview Questions and Galaxy Explorer
More people went to the movies in 2012 than attended Theme Parks and Sporting Events combined.
Source: 2012 MPAA Study
22% of moviegoers go shopping before or after the movies.
Source: Nielsen Interview Questions, Full Year 2012
70% of all Americans go to the movies at least once every year.
Source: 2012 NRG