Unilever Exclusively Partners with Screenvision to Launch Ad Campaign on Silver Screen

NEW YORK - (Sept. 28, 2004)

Unilever’s Calvin Klein Fragrance features Hollywood stars and acclaimed director in first ever cinema ad

Screenvision, the world leader in cinema advertising and a joint venture of Thomson (Euronext: 18453) (NYSE: TMS) and ITV plc (FTSE: ITV), announced today its selection by Unilever as the launch vehicle for the cinema advertising campaign for Eternity Moment, a new women’s fragrance from Calvin Klein.

This marks the first time that Calvin Klein has used cinema advertising in a campaign for its fragrance division. Unilever chose Screenvision as a result of its ability to reach its target audience on a national level, ultimately driving sales through the retail channel.

"Unilever’s decision is a testament to the effectiveness of the Screenvision network and cinema advertising," said Matthew Kearney, CEO of Screenvision. "As a result this campaign will efficiently reach its main audience - the younger, more educated people with more spending power."

The Eternity Moment cinema ad campaign features movie star Scarlett Johansson and actor Trent Ford in a :55- second ad directed by renowned director and photographer Peter Lindbergh. The cinema ads will debut in more than 600 theaters and within Calvin Klein’s top 20 markets across the U.S, running exclusively on 6,000 of Screenvision screens from October 1st to the 28th. The campaign is also customizable for local markets, providing a :5-second retailer tag which can be added at the end of the spot to drive consumers to a local retail outlet.

"Screenvision was the natural choice given their terrific reach and strong demographics," said Gina Paterno, Vice President of Marketing Services at Unilever.

"Screenvision’s network is the vehicle to ensure that this unique campaign will reach and impact our target audience with the optimum return on investment."

About Unilever

Unilever Cosmetics International is the New York based manufacturer of fragrances for Calvin Klein, Nautica, Vera Wang, BCBG Max Azria, Chloé, Cerruti and Lagerfeld.