Screenvision Ranked #1 in Overall Market Share in Cinema Advertising Council Independent Audit

NEW YORK - (June 28, 2006) First-ever cinema advertising market revenue report quantifies Screenvision’s #1 ranking; greatest reach and variety of services in the industry Screenvision, the world leader in cinema advertising a joint venture of Thomson (Euronext: 18453) (NYSE: TMS) and ITV plc (FTSE: ITV), announced today that the first-ever cinema advertising market revenue report commissioned by the Cinema Advertising Council (CAC) shows that Screenvision was the overall industry revenue leader in 2003. Findings from the report, prepared by the independent audit firm Miller, Kaplan, Arase & Co., show that the cinema advertising industry as a whole grew 37 percent from 2002 to 2003, totaling over $315 million. Screenvision’s total 2003 advertising revenue growth of more than 57 percent surpassed the overall industry growth. According to Matthew Kearney, CEO of Screenvision and President of the CAC, Screenvision is the only national cinema-advertising network that can give advertisers access to 55 percent of all the ad-supported movie screens available in the U.S. and provide services at the national, regional, and local levels. The company represents 14,000 movie screens inclusive of 19 of the top 25 movie chains in the U.S., including Loews Cineplex, Pacific, Carmike, Cinemark, Kerasotes, Wallace and others to provide coverage in more than 200 DMAs. Screenvision’s network distribution parallels that of Nielsen TV households in various market segments. "We attribute our #1 position to our comprehensive sales and service organization that accommodates the needs of both national and regional customers and leverages the experience that we have garnered from our global parent companies that have been successfully selling cinema advertising for years," said Kearney. "We not only work with an outstanding network of theatres, but are proud to work with a wide range of national and local advertisers that are innovative in their approach to advertising." To promote further growth for 2004 and beyond, Screenvision recently announced the launch of a new corporate sales division, which is dedicated solely to the development and sales of long-term national advertising partnerships. To support this division, Screenvision Research exclusively invested in the development of CinemaCume, the cinema advertising industry’s first reach and frequency tool created by Interactive Market Systems (IMS). It uses the Nielsen Cinema audience data to evaluate the effectiveness of adding cinema to media plans and is exclusively available through Screenvision. Using this data, corporate sales is able to provide detailed insights to their customers on creating advertising platforms using cinema. "We see even greater opportunities on a global perspective for cinema advertising," said Kearney. "As an example, U.K. cinema advertising has been very strong for years. In the U.S., cinema advertising is expected to grow at least five to 10 times bigger than its current position and Screenvision will lead that growth."