Screenvision Bolsters Market Presence In Southern California Through New Deal With Movie Theatre Exhibitor Cinemastar

New York, N.Y. - (Jan. 11, 2006)

New Partnership Helps Nation’s Leading Cinema Advertising Company Expand Its Digital Network throughout Los Angeles and San Diego Markets

Screenvision, the nation’s leading in-theatre advertising company, is extending the reach of its digital network and expanding its presence in Southern California through a new, exclusive deal for on-screen advertising with movie exhibitor CinemaStar. As part of this new multi-year agreement, which brings the company’s total to nearly 14,000 screens nationwide, Screenvision will immediately begin installing its high-definition digital cinema technology on 61 CinemaStar screens – 48 in Los Angeles and 13 in San Diego.

“We are delighted to have CinemaStar in the Screenvision family of exhibitors,” said Darryl Schaffer, executive vice president of exhibitor relations at Screenvision. “CinemaStar has a widely-respected presence in the Los Angeles and San Diego communities, and we look forward to providing its customers with the very best in preshow entertainment through our national digital network.”

Kim Zolna, president and chief operating officer of CinemaStar, stated, “We are thrilled to be forging a new partnership with Screenvision on our on-screen advertising and in-lobby promotions. The company’s record and reputation within the cinema advertising community remains unparalleled, and we anticipate that this deal will lead to rewarding, new revenue opportunities.”

About Screenvision (www.screenvision.com)

Screenvision provides cinema-marketing solutions to national, regional and local advertising clients through on-screen sight, sound and motion (Cinema Spots), still image advertising (Cinema Slides) and in-theatre promotional opportunities (Cinema Extensions). Screenvision is the nation's leading cinema network, exclusively providing Cinema Spots to advertisers on more than half of the nation's available movie screens. Screenvision's overall reach spans 91% penetration in all 50 states, 44% of all screens in A&B counties and more than half of all admissions. The company's Screenvision Direct business unit offers Cinema Slide and promotional opportunities to small and mid-sized businesses in local markets around the country. In addition to its US-based operations, Screenvision has an extensive pan-European presence. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK's leading free to air commercial television broadcaster with divisions operating television and cinema advertising sales and one of Europe's largest commercial television production businesses as well as a major distribution business exploiting an extensive film and program library; Thomson (Euronext: 18453) (NYSE: TMS), the world leader in integrated solutions (technologies, equipment and services) for the entertainment and media industries.