Screenvision Rolls Out Integrated In-Theatre Marketing Campaign for Launch of All-New Dodge Caliber

New York, NY - (July 11, 2006)

Screenvision, the global leader in cinema advertising, today announced a new partnership with the Dodge brand as part of the launch of the automaker’s all-new 2007 Dodge Caliber compact car. The agreement marks a significant creative investment in cinema advertising for Dodge, and will include a 60-second spot specially produced for the Screenvision campaign.

The new agreement will also include several other fully-integrated components unique to the in-cinema advertising platform, including box office handouts, standees, lobby banners, posters, static clings, and vehicles on display in the lobby of 20 major theatres.

“Our new agreement with Dodge is an excellent example of an advertiser leveraging the assets and breadth cinema has to offer,” said Jason Brown, executive vice president of national advertising sales for Screenvision. “By launching an integrated, multi-faceted campaign of on-screen and tactile cinema media, Dodge is going to reach its targeted demographics with a powerful, impactful branding message that truly surrounds the customer.”

“Screenvision offers us the ability to create a tailor-made message for the young, desirable audiences that not only frequents the movies, but also are target buyers for our new Dodge Caliber,” said Mark Spencer, senior manager of Dodge communications. “With such a powerful and targeted medium at our disposal, we felt it was important to make a creative spot just for in-cinema as part of the overall Dodge Caliber marketing campaign.”

The 60-second Dodge Caliber spot, entitled “Too Tough,” was created specifically for Screenvision. A similar 30-second version of the spot also runs on television. The agreement reflects a new reality in the cinema advertising industry. Screenvision currently generates nearly 35 percent of its national advertising business through upfront, multi-flight deals. The automotive category, in particular, has helped lead the charge to lock up key time periods in advance. This number is growing, as more advertisers across a broad array of categories including media, wireless, and financial services companies, seek to secure their in-cinema buys early.

Advertising forecasters at industry analyst firm ZenithOptimedia report that spending on in-theater ads, usually shown before the trailers, rose by 18 percent in 2005 to $400 million , and will increase by approximately 15 percent each year through 2008.

ABOUT DODGE

Dodge is the Chrysler Group’s best-selling brand. With 1.4 million vehicles sold globally in 2005, Dodge is the No. 5 nameplate in the U.S. automotive market. This year, Dodge Caliber paved the way for international expansion of the brand. The Caliber redefines the entry-level vehicle by combining high value with bold styling and a slew of clever interior innovations. It will appeal to owners who want Dodge attitude packaged with the capability and versatility of a sport-utility vehicle and the affordability and fuelefficiency of an entry-level compact car. With a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of $13,985 (including a $560 destination charge), Dodge Caliber is priced $410 below the outgoing Dodge Neon.

About Screenvision (www.screenvision.com)

Headquartered in New York City, Screenvision is the nation’s leader in in-theatre advertising, providing comprehensive cinema-marketing solutions to its advertising clients through on-screen sight, sound and motion, still image advertising and in-theatre promotional opportunities. With an overall penetration in all 50 states, Screenvision’s intheatre advertising network currently includes nearly 14,000 screens nationwide. On the regional level, the company's Screenvision Direct business unit offers Cinema Slide and promotional opportunities to small and mid-sized businesses in local markets around the country.

In addition to its U.S.-based operations, Screenvision has an extensive pan-European presence. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s leading free to air commercial television broadcaster with divisions operating television and cinema advertising sales, and one of Europe’s largest commercial television production businesses, as well as a major distribution business exploiting an extensive film and program library; and Thomson (Euronext Paris: 18453; NYSE: TMS), the world’s leading provider of technology, services, and systems and equipment to the media and entertainment industries.