SCREENVISION STRENGTHENS REGIONAL SALES TEAM WITH PROMOTION OF JOHN HARMAN TO VICE PRESIDENT, REGIONAL SALES, AND APPOINTMENT OF TOM REEVE AS ACCOUNT DIRECTOR, NATIONAL AND REGIONAL SALESNew York - (June 3, 2008) Screenvision, a leader in cinema advertising, announced today the expansion of its regional sales team with the promotion of John Harman to vice president, regional sales and the hiring of media sales veteran Tom Reeve as account director, national and regional sales. The appointments were made to further help maximize the success of the company’s regional sales effort. Harman will be based in the New York headquarters and report directly to Michael Chico, executive vice president, sales and marketing. Reeve will be based in the company’s Addison, Texas office responsible for national and regional sales in Texas and throughout the southwest and will be reporting to both Adam Rubin, vice president, national sales Midwest region, and Harman. Screenvision’s cinema advertising network is comprised of more than 14,000 screens across 2,300 theatres nationwide and reaches 92% of U.S. DMAs. Screenvision produces the only host-format entertainment preshow in the cinema advertising industry, which airs across Screenvision’s High Definition digital network of approximately 7,000 screens. "In promoting John and hiring Tom, we have strengthened our regional sales team and put ourselves in a position to maximize the success with potential advertisers,” said Michael Chico, executive vice president, sales & marketing for Screenvision. “Both bring a wealth of strategic ad sales and marketing expertise and are exceptional agents of business development, account service, and customer satisfaction. Their knowledge of traditional and non-traditional media will be invaluable as we continue to expand our advertiser client base and build new services and offerings." Harman has been with Screenvision for four years. Prior to his most recent promotion, he served as account director, national sales East Coast; Harman was named the company’s national top sales person in 2006 and 2007. Before joining Screenvision, Harman had over 10 years of advertising sales experience in broadcast, internet and new media. He was most recently a senior account manager at The Hotel Networks where he authored the network’s largest deal and highest dollars booked during upfronts. Before that, Harman had an extensive sales career at Time Warner and Turner Broadcasting. Reeve brings to Screenvision more than 25 years of advertising sales experience in broadcast, print and interactive media. Most recently, Reeve led national sales for Winnercomm, the largest independent television producer and sales company in U.S. Sports. Prior to that, Reeve had an extensive sales and management career in traditional television, radio, magazine and online media, which included positions at ESPN/ABC Sports, CBS Radio, NBC Cable, Clear Channel Interactive, and Gemstar/TV Guide. ABOUT SCREENVISIONHeadquartered in New York, N.Y., Screenvision is the world's foremost cinema advertising company, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. In the U.S., the Screenvision cinema advertising network is comprised of over 14,800 screens in over 2,300 theatre locations across all 50 states and 93% of DMAs nationwide and delivers approximately 530 million consumer impressions annually through more than 150 theatrical circuits, including 11 of the top 15 exhibition companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Thomson (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries. For more information: http://www.screenvision.com. For more information regarding Screenvision, contact: |
