America loves the movies. Especially teens and young adults.

Movie going is the #1 leisure activity for Americans. According to MPAA and Census information, over two-thirds of the U.S. population goes to the movies. While the movie theatre is a popular destination for all consumer groups, it is particularly popular among young demographic groups including 12-17, 18-34, and 18-49. Of Screenvision's audience, 89% is under 55 years old and about two-thirds are under 35. Want to reach young, educated, audiences with purchasing power? Catch them while they're finally sitting still!

Engaging and memorable advertising.

A remarkable 91% of Screenvision moviegoers remember cinema ads unaided up to one week after going to the movies. Not only do moviegoers remember cinema advertising, they feel that cinema offers some of the best-produced "Super Bowl quality" commercials around. In fact, many consumers feel that cinema ads are more interesting than those on television -- especially consumers in the younger demographics.

Consumers in a distraction-free environment.

In today's fragmented media landscape, marketers are continually seeking alternative means of getting their messages through the clutter. And cinema advertising's unique distraction-free environment delivers the perfect solution. A quiet darkened theatre. Striking 40-foot images. Immersive surround sound technology. And the undivided attention of engaged, quality audiences. Looking for the ideal canvas for your message? Cinema is it.