Cinema advertising continues to shine as the best option for advertisers to reach consumers within non-traditional media. In 2007, cinema advertising grossed $731 million – a 15% increase over 2006.

2008 is another blockbuster year for the category. Double-digit growth, driven by huge quality audiences, high recall, and unique distraction-free environment is projected to grow 12.5% in 2009.

Source: Jack Myers Media Business Report 1/29/08