Cinema advertising continues to shine as the best option for advertisers to reach consumers within non-traditional media. In 2006, cinema advertising grossed $636 million – a 20% increase over 2005.*

2007 is another blockbuster year for the category. Double-digit growth, driven by huge quality audiences, high recall, and unique distraction-free environment is projected to grow 15% in 2007 and 17.5% in 2008.**

* Source: Jack Myers Media Business Report 11/1/06
**Source: Jacky Myers Media Business Report 11/6/07