Nielsen Cinema Audience Report

In May 2003, Nielsen Media began measuring admissions and demographics of movie attendees. The report represents an integration of data collected from Nielsen EDI (box office and ticket price data at the theatre level to generate overall admissions), and Nielsen Media Research (phone interviews with moviegoers to determine demographic data). Nielsen provides impartiality and uniformity to cinema as an ad medium, and provides us with currency similar to other mediums.

Interactive Market Systems (IMS)

IMS integrates data and systems for information analysis and media planning. CinemaCume, a program within IMS, allows for Cinema Reach & Frequency analysis. The company also provides a tool for re-allocating GRP's from TV (Telecume) to cinema for analyzing the impact on Reach and Frequency when cinema is added to the media mix.

MRI

This research tool allows for cross-referencing of media usage with product and service consumption (all collected from a single sample that is over 50,000 adults). The tool also provides demographic and psychographic data on the behavior and purchase intent of moviegoers for a specific brand.

MapInfo

MapInfo allows us to demonstrate the power of our movie theatre locations to clients. We can show, for example, that a QSR has many locations near our movie theatre locations. The data can be delivered in Excel format or illustrated through points on a map. In addition to finding clients' location within close proximity to our theatres, we can also look at census data to determine concentrations of particular segments of the population. This data is then used to create our specialized networks such as the AA Network, Hispanic Network and Asian Network.

Lieberman

Lieberman is a market research company that we use for most of our client specific studies, as well as some internal proprietary research. They capture information on PDAs. Screenvision aggregates this data to track ad recall, likeability and purchase intent to provide a baseline for normative data.

Taylor Nelson Sofres (TNS) Impact Study

Primary research conducted by Screenvision on behalf of five clients. The study tracked how an ad registered with consumers in the cinema environment versus television or other platforms. The results proved that consumers are move involved with and motivated to purchase products and services advertised in cinema.