Cinema Facts

Industry Trends

• 72% of all Americans go to the movies at least once every year (NRG, American Moviegoing 2010)
• Moviegoing is America's #1 leisure activity - 96% of moviegoers go with at least one other person (2010 OTX The Moviegoer eXperience)
• 2010 saw the record for the highest grossing film of all time with Avatar - $760.5MM (boxofficemojo.com)

Cinema Fast Facts

• Adults ages 21 or older are 2x more likely to go to the movies than to bars/nightclubs once a month or more (2010 MRI Doublebase Study)
• More people went to the movies in 2010 than attended Theme Parks and Sporting Events combined (2010 MPAA Study)
• It would take nearly 9,500 filled to capacity Yankee Stadiums to equal the number of yearly Screenvision admissions (2011 SV Internal Data)
• In less than two weeks, Screenvision theatres have the same number of attendees as the entire 2010 NFL season (NFL Attendance- 17 Million) (SV 2011 Internal Data, MPAA Theatrical Market Statistics 2010)
• Screenvision has more unique audiences than subscribers of Twitter and Netflix each month (SV Internal data, NRG American Moviegoing 2010)

Captivating audience

• Moviegoers represent a younger, more diverse, and more affluent audience
  • While TV gets most of its viewing Mon-Thu, 69% of Cinema's audiences are on the weekends, a perfect complement to TV (Nielsen Media Research 2010: Interview Questions and Galaxy Explorer)
  • Similarly, Cinema's most popular time of year is during the summer months (May-Sep), when TV viewership is at a low (Nielsen Media Research 2010: Cinema Audience Report and Galaxy Explorer)
  • Screenvision has a higher concentration of A18-49 (54%) than primetime broadcast TV (average 42.9% across all networks) (Nielsen Media Research 2010: Cinema Audience Report and Galaxy Explorer)
  • Screenvision's median age of moviegoers is lower than all the major broadcast networks and many cable networks as well (Nielsen Media Research 2010: Cinema Audience Report and Galaxy Explorer)
  • The average HH Income of moviegoers is $83,700, which is +15% higher than the average US person (2010 MRI Doublebase Study)
  • 85% of all Hispanics and 73% of all African Americans go to the movies (NRG, American Moviegoing 2010)
• Moviegoers are out and about
  • 42% go to eat before/after the movies (Nielsen Interview Questions, 2010)
  • 16% go shopping before/after the movies (Nielsen Interview Questions, 2010)