• Moviegoing is the #1 leisure activity among adults. (Source: MRI 2006 Doublebase)
• The average person saw 4.8 movies in 2006. (Source: 2006 MPAA Market Statistics)
• 1.45 billion movie tickets were sold in 2006. (Source: 2006 MPAA Market Statistics)
• The box office grossed $9.49 billion in 2006. (Source: 2006 MPAA Market Statistics)

• There are nearly 39,668 movie screens in the U.S. – 78% of which sell advertising. (Source: 2006 MPAA Market Statistics & Jan 2007 CAC Marketplace Report)
• The Screenvision network is available in all 50 states and 91% of all DMAs (192 DMAs). (Source: Jan 2007 CAC Marketplace Report)
• Screenvision’s theatre network represents 34 of the top 50 U.S. chains. (Source: Jan 2007 CAC Marketplace Report)
• Screenvision has 100% coverage in the top 50 DMAs, 100% coverage in the top 100 DMAs, and 99% coverage in the top 150 DMAs. (Source: Jan 2007 CAC Marketplace Report)

• Screenvision uses a neutral third-party outside source (Nielsen) for campaign posting.
• Moviegoers who saw in-theatre advertising are 44% more likely to remember the ad than consumers who saw it on TV. (Source: TNS November 2004)
• 91% of Screenvision moviegoers remember cinema ads unaided up to one week after going to the movies. (Source: TNS November 2004)
• Cinema advertising has longevity. Up to one week after seeing a commercial at the movies, nearly half of consumers could name the specific brands they saw advertised. (Source: TNS November 2004)
• Moviegoers are nearly 70% more likely to be motivated by ads, meaning they find the ad relevant to them and would like to see it again. (Source: TNS November 2004)
• Screenvision consumers are 50% more likely to express increased interest in brand/products advertised than TV viewers. (Source: TNS November 2004)
• After three or more exposures to the same ad, moviegoers’ unaided recall jumps to 60%. (Source: Lieberman December 2004)
• Moviegoers exposed to advertiser messaging three or more times are +30% more likely to state the specific brand advertised, unprompted, than those exposed once in-theatre. (Source: Lieberman December 2004)
• After three exposures, 67% of moviegoers intend to purchase the products advertised.
  
  • Moviegoers exposed at least three times are +53% more likely to purchase the products advertised than those exposed one time. (Source: Lieberman December 2004)
• Recall of spots plus slides is enhanced when creative messaging is similar or the same.
  • Moviegoers exposed to an advertiser’s campaign including slides and spots have 30% stronger brand-specific, unaided recall compared to those exposed only to the spot.
• About two-thirds of the movie-going audience is under 35. (Source: Nielsen Media Research, 2006)
• 88% of Screenvision’s audience is under 55. (Source: Nielsen Media Research, 2006)
• The movie going audience spans across all ages.
  12-17: 17%
  18-34: 32%
  18-49: 51%
  25-54: 38%
  (Source: Nielsen Media Research, 2006)
• 48% of moviegoers dine at a restaurant before or after a movie. (Source: SV/Lieberman Research Q1 Added-Value Study)
• 31% of moviegoers shop before or after a movie. (Source: SV/Lieberman Research Q1 Added-Value Study)

• Cinema advertising grossed $636 million in 2006 – a 20% increase over 2005. (Source: Jack Myers Media Buyers Report)
• 93% of moviegoers either like or feel neutral about the Screenvision Preshow. (Source: Lieberman Research to date)
• Of moviegoers with a preference, Screenvision is preferred to other preshow formats by a ratio of 9-to-1. (Source: Lieberman Research to date)
• Nearly 9 out of 10 moviegoers prefer to see a preshow instead of a blank screen. (Source: Lieberman Research to date)
• In 2006, Screenvision reached an average of approximately 50 million consumers per flight. (Source: 2006 Nielsen Cinema Audience Report)
• In 2006, Screenvision is delivered over a 50% share of marketplace admissions.