• Moviegoing is the #1 leisure activity among adults. (Source: MRI 2006 Doublebase)
  • The average person saw 7.9 movies in 2007. (Source: 2007 MPAA Movie Attendance Study)
  • 1.4 billion movie tickets were sold in 2007. (Source: 2007 MPAA Market Statistics)
  • The box office grossed $9.63 billion in 2007. (Source: 2007 MPAA Market Statistics)
  • There are nearly 40,077 movie screens in the U.S. – 79% of which sell advertising. (Source: Arbitron 2007, NATO)
  • The Screenvision network is available in all 50 states and 92% of all DMAs (192 DMAs). (Source: Internal List as of June 2008)
  • Screenvision’s theatre network represents 34 of the top 50 U.S. chains. (Source: Jan 2007 CAC Marketplace Report)
  • Screenvision has 100% coverage in the top 50 DMAs, 100% coverage in the top 100 DMAs, and 99% coverage in the top 150 DMAs. (Source: Jan 2007 CAC Marketplace Report)
  • Screenvision uses a neutral third-party outside source (Nielsen) for campaign posting.
  • Moviegoers who saw in-theatre advertising are 44% more likely to remember the ad than consumers who saw it on TV. (Source: TNS November 2004)
  • 91% of Screenvision moviegoers remember cinema ads unaided up to one week after going to the movies. (Source: TNS November 2004)
  • Cinema advertising has longevity. Up to one week after seeing a commercial at the movies, nearly half of consumers could name the specific brands they saw advertised. (Source: TNS November 2004)
  • Moviegoers are nearly 70% more likely to be motivated by ads, meaning they find the ad relevant to them and would like to see it again. (Source: TNS November 2004)
  • Screenvision consumers are 50% more likely to express increased interest in brand/products advertised than TV viewers. (Source: TNS November 2004)
  • After three or more exposures to the same ad, moviegoers’ unaided recall jumps to 60%. (Source: Lieberman December 2004)
  • Moviegoers exposed to advertiser messaging three or more times are +30% more likely to state the specific brand advertised, unprompted, than those exposed once in-theatre. (Source: Lieberman December 2004)
  • After three exposures, 67% of moviegoers intend to purchase the products advertised.
    • Moviegoers exposed at least three times are +53% more likely to purchase the products advertised than those exposed one time. (Source: Lieberman December 2004)
  • Recall of spots plus slides is enhanced when creative messaging is similar or the same.
    • Moviegoers exposed to an advertiser’s campaign including slides and spots have 30% stronger brand-specific, unaided recall compared to those exposed only to the spot.
  • About two-thirds of the movie-going audience is under 35. (Source: Nielsen Media Research, 2006)
  • 88% of Screenvision’s audience is under 55. (Source: Nielsen Media Research, 2006)
  • The movie going audience spans across all ages.
    12-17: 17%
    18-34: 32%
    18-49: 51%
    25-54: 38%
    (Source: Nielsen Media Research, 2006)
  • 48% of moviegoers dine at a restaurant before or after a movie. (Source: SV/Lieberman Research Q1 Added-Value Study)
  • 31% of moviegoers shop before or after a movie. (Source: SV/Lieberman Research Q1 Added-Value Study)
  • Cinema advertising grossed $731 million in 2007– a 15% increase over 2006. (Source: Jack Myers Media Buyers Report)
  • 93% of moviegoers either like or feel neutral about the Screenvision Preshow. (Source: Lieberman Research to date)
  • Of moviegoers with a preference, Screenvision is preferred to other preshow formats by a ratio of 9-to-1. (Source: Lieberman Research to date)
  • Nearly 9 out of 10 moviegoers prefer to see a preshow instead of a blank screen. (Source: Lieberman Research to date)
  • In 2006, Screenvision reached an average of approximately 50 million consumers per flight. (Source: 2006 Nielsen Cinema Audience Report)
  • In 2006, Screenvision is delivered over a 50% share of marketplace admissions.