EXHIBITORS ADDING SHOWINGS OF “MY LITTLE PONY EQUESTRIA GIRLS” DUE TO CONSUMER DEMAND

New York, N.Y., July 2, 2013 – When Screenvision teamed up with Hasbro Studios and Shout! Factory to bring the full-length feature, My Little Pony Equestria Girls to cinemas across the U.S. and Canada beginning June 16 they had great expectations. Those expectations have been exceeded, with packed houses and numerous sell outs by exhibitors in major markets, leading partners to add more showings in both the morning as well as evening times, giving fans more opportunities to experience the film in theatres.

“We’re happy for Hasbro Studios and Shout! Factory, and together we are proud of the marketing and social media efforts that have made this offering such a hit with theatre-goers,” stated Darryl Schaffer, Screenvision’s Executive Vice President, Operations & Exhibitor Relations.

“We have screened similar animated family films before and never had this level of attendance,” added Jenn Rustin of UltraStar Cinemas, based in southern California. “It exceeded expectations and we were pleased to have such a strong turnout of guests who thoroughly enjoyed the movie.”

Information on listings and links to book tickets can be found at: www.MLPEG.com

My Little Pony Equestria Girls
Trailer: http://www.youtube.com/mylittlepony
Cinema Info: www.mlpeg.com

Synopsis
My Little Pony Equestria Girls is a brand new full-length feature introducing a whole new dimension into the world of My Little Pony. When a crown is stolen from the Crystal Empire, Twilight Sparkle pursues the thief into an alternate world where she transforms into a teenage girl who must survive her biggest challenge yet…high school. With help from her new friends who remind her of Ponyville’s Applejack, Rarity, Rainbow Dash, Pinkie Pie and Fluttershy, she embarks upon a quest to find the crown and change the destiny of these two parallel worlds.

###

NOTES TO EDITORS
Run Time: 72 Minutes
Not Rated

About Hasbro Studios
Hasbro Studios is the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS). The studio is responsible for entertainment brand-driven storytelling for the company across television, film, commercial productions and short-form. It develops, produces and distributes TV shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and FAMILY GAME NIGHT. Many of these shows air on Hub Network, a U.S. television network for kids and their families, that is a joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Hasbro Studios shows can also be seen on networks in more than 170 countries globally. Since its formation in 2009, the studio has received seven Daytime Emmy wins and 16 nominations. On the film side, the studio is developing and producing a number of features based on Hasbro’s brands, including TRANSFORMERS 4 (Paramount), STRETCH ARMSTRONG (Relativity Media) and CANDY LAND (Sony). The studio team also oversees the production of commercials that feature Hasbro’s brands as well production of short-form content that can be seen on all of the major digital and social media platforms globally.

About Shout! Factory
Shout! Factory, LLC is a diversified multi-platform entertainment company devoted to producing, uncovering, preserving and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their entire careers sharing their music, television and film favorites with discerning consumers the world over. Shout! Factory’s DVD and Blu-Ray™ offerings serve up feature films, classic and contemporary TV series, animation, live music and comedy specials in lavish packages crammed with extras. Shout’s audio division boasts GRAMMY®-nominated box sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. In addition, Shout! Factory maintains a vast digital distribution network which delivers video and audio content to all the leading digital service providers in North America. Shout! Factory also owns and operates Timeless Media Group, Biograph Records, Majordomo Records, HighTone Records and Video Time Machine. These riches are the result of a creative acquisition mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit shoutfactory.com

Media Inquiries
Sal Cataldi/Jacky Agudelo – Cataldi PR, 212.244.9797 sal@cataldipr.com jacky@cataldipr.com
Crystal Flynn – Hasbro Brand Publicity, Crystal.Flynn@hasbro.com
Lauren Gaffney-Blum – Shout! Factory, lgaffney-blum@shoutfactory.com

Booking inquiries
David Wengrod – Screenvision, 212.497.0463 DWengrod@Screenvision.com

 

Screenvision Fast Facts

  • 84% of all Hispanics and 70% of all African Americans went to the movies in 2012

    Source: NRG, American Moviegoing 2012

  • The average HH Income of moviegoers is $82,800, which is +14% higher than the average US person.

    Source: GfK 2012 MRI Doublebase Study

  • While TV gets most of its viewing Mon-Thu, 68% of Cinema’s audiences are on the weekends, a perfect complement to TV

    Source: Nielsen Media Research FY 2012: Interview Questions and Galaxy Explorer

  • More people went to the movies in 2012 than attended Theme Parks and Sporting Events combined.

    Source: 2012 MPAA Study

  • 22% of moviegoers go shopping before or after the movies.

    Source: Nielsen Interview Questions, Full Year 2012

  • 70% of all Americans go to the movies at least once every year.

    Source: 2012 NRG
    American Moviegoing

Rocket Fuel