Screenvision’s newly designed digital preshow incorporates an engaging and entertaining ‘advertainment’ platform as our new brand ambassador, CMOR, guides moviegoers through the preshow experience, introducing the latest information in entertainment, music, upcoming releases, interactive gaming and technology.
Content segments consist of a variety of behind-the-scenes looks at film and TV programming, world premiere music videos and branded entertainment pieces. Advertisers and content partners provide this entertainment-driven material which is seamlessly blended within Screenvision’s advertainment platform to create a compelling 20-minute show that’s become part of the moviegoing experience.
Unique advertising opportunities.
Screenvision’s digital preshow offers a variety of brand-building opportunities for advertisers:
- Long-form content segments give you more time to reach and engage consumers with your messaging
- Product integration through content segments enables you to creatively highlight key product/brand attributes
- Sponsorship of show segments, music, trivia or the entire preshow gives you valuable brand presence in front of an attentive audience
- Cinema slide and spot advertising allows you to run existing creative on the big screen
In top markets nationwide.
Screenvision’s high-definition digital preshow plays on approximately 10,000 screens nationwide, across all top DMAs, including some of the nation’s most luxurious theatres, home to most of Hollywood’s Red Carpet premieres.
A hit among moviegoers.
Consumers give Screenvision’s digital preshow high marks, achieving 94% receptivity levels, with even higher praise from young adults and teens.
Want your ad on screen with the digital preshow? Contact your sales representative to learn how to take advantage of these opportunities.
Lieberman Research Group 2006-2009.